Critical to Worcestershire’s Bus Service Improvement Plan is the setting of ambitious targets, through the analysis of Worcestershire’s current network. Ambitious targets are required to build the network back to pre-Covid levels (enhanced by 25%), recognising the recent steep decline in patronage and reduced funding. We will actively market and promote services to encourage passengers back to a more extensive and attractive network.
Worcestershire Bus Service Improvement Plan includes specific measures to improve frequency, service provision and priority measures but further feasibility studies will inform our objectives. The targets provided in this version of the Plan are indicative at this stage, however we are confident that they are realistic and will enable us to start the delivery phase if we receive confirmation of our successful application. Targets will be agreed with operators and will be reviewed at the outset of the Enhanced Partnership.
With relevant funding Worcestershire can have network that is comparable to other areas of the Country with fast, frequent bus services, with bus priority measures where achievable which will reduce journey times for passengers and operating costs for Operators.
We believe bus services need to be attractive to non-users as well as regular current users and core to our BSIP is to improve the level of services in every area of the County. Worcestershire BSIP objectives will provide delivery mechanisms to improve the core targets around Journey Time, Reliability, Passenger Growth and Customer Satisfaction. These Targets will then be supported by several deliverables based on the Core Principles of the BSIP
Journey Time (JT)
Targets for journey time will look at various elements on our newly proposed network and define new and more innovative ways to monitor journey time. We will monitor the core “strategic” network. less frequent feeder or “subsidiary” services and “Demand Responsive Transport”. We will monitor this formally every 6 months.
We are also proposing to compare bus journey time to car journey time to build up a picture where differences occur which will enable us to consider network prioritisation measures. We are setting an ambitious target to make bus travel comparable or better than using the Cars.
We believe we can build a live “barometer” of journey time that will enable us to be more reactive to passenger requirements especially with messages to the public to inform of any disruption.
Key journey time Targets of BSIP
- JT1 - Improve journey times on Strategic, Subsidiary and DRT services.
- JT2 - Improve journey times when compared to Car Travel.
- JT3 - Introduce a live “barometer” of Journey times to monitor network performance.
- JT4- Monitor public perception of Local Bus provision when compared to current methods of travel
Targets for reliability will be based on real time information data that we can already capture and compares live data to timetable.
As we build the new network, we need the authority and operators to work in partnership to provide a more ambitious and reliable network.
We will look at new and innovative methods of measuring reliability for DRT services
Key Reliability Targets of BSIP
- RT1 - % of services on time on Strategic Corridors Timing Points
- RT2 - % of services on time on Subsidiary Route Timing Points
- RT3 - DRT – consider which measures we could use.
- RT 4 - Monitor public perception of reliability of services
Passenger Growth (PG)
While it is too early to completely understand the changes in travel behaviour caused by the Covid Pandemic measures need to be taken within the County to improve the network and attractiveness of the
We will be using the pre-pandemic 2018-19 as the baseline for patronage. Our initial target is to build patronage to pre-covid levels by the end of 2022-23 subject to funding availability to maintain and enhance the Worcestershire Strategic Network. By delivering a more attractive network supported by improved infrastructure and sustained marketing and publicity methods this will be achievable.
We then have a highly ambitious target of improving patronage by 10% on the 2018-19 baseline by the end of the initial 3-year funding window (2023-2024). By 2030 with a more commercially viable and enhanced network we feel that we could see an ambitious target of 25% increase in patronage compared to the 2018-19 baseline.
Key Passenger Growth Targets of BSIP
- PG1 - Build patronage levels to pre-covid levels by the end of 2022-23
- PG2 - Increase patronage by 10% on 2018-19 baseline figures by 2023-2024
- PG3 - Increase patronage by 25% on 2018-19 baseline figures by 2030
Customer Satisfaction (CS)
Critical to the ambitions of our BSIP is customer satisfaction. We know from Transport Focus and NHT surveys Worcestershire does not score as high as comparable authorities. While we have seen improvements in customer satisfaction this BSIP recognises that improving satisfaction levels is key to delivering an attractive and effective network.
We will continue to monitor satisfaction in a variety of ways and continue to consider best methodologies for combining results from different mechanisms.
Our initial target is for Customer Satisfaction for the overall journey to be above the average for all authorities. Based on current satisfaction levels this is highly ambitious. This needs to be achieved by 2023-2024.
This BSIP also recognises the importance that new and innovative measures can aid in improving customer satisfaction and this can clearly be seen in the way that DRT service satisfaction can be monitoring in an operational environment. This BSIP also sets a target to look at introducing new and innovative methods of monitoring customer satisfaction on Local Bus by the end of 2022-23
Similarly, a Passenger Charter will be created within the first few months of the financial year 2022-23 which will highlight what passengers can expect from Worcestershire’s network and how users can provide relevant feedback.
Key Customer Satisfaction Targets of BSIP
- CS1 - Overall customer satisfaction levels to be above the average of all authorities by 2023-2024
- CS2 - Live monitoring of satisfaction across all strategic services by 2022-2023
- CS3 - Creation of a passenger charter by the end of 2022