Fares and Ticketing (FT)

Fares and Ticketing (FT)

Transport services are attractive. Technology will play a key role in improving these elements, with good use of ticketing options, concessionary fares, smartcard, and Real Time information technology.

Bus fares for commercial and community transport are mainly managed by the service operators. However, we're dedicated to partnering with them to keep fares affordable while ensuring their viability. We'll explore ways to lower fares and promote discounted fare options to boost transportation usage.

Where funding is made available, we will also look to subsidise fares to reduce the current fares to make bus travel more attractive while encouraging patronage growth and modal shift.  

The delivery objectives for Fares and Ticketing in this iteration of the BSIP and subject to funding are:

Simplify Worcestershire Fare structures (FTF)

Our primary goal is to simplify travel for everyone, whether they use it or not. In the initial phase of the BSIP, we'll work with operators to streamline and lower fares, particularly in comparison to other transport options. We'll explore zonal fare systems and aim to reduce fares on key routes with available funding.

BSIP Targets

  • FTF1 - deliver a feasibility study to analyse fare structures within the County
  • FTF2 - reduce average fare prices across the network
  • improve public perception of Infrastructure and overall bus Travel (CS)

Enhance multi-operator tickets with smart ticketing (FTM)

Multi-operator tickets are valid on buses from multiple operators. Worcestershire's Connecta ticket is one such scheme covering the entire county. It provides unlimited travel within specified areas for a single price, regardless of the bus operator. 

Currently, the ticket is issued in paper form. A review of the Connecta scheme will be conducted to improve its effectiveness and maximize its benefits.

We value smart ticketing and contactless payment systems for their efficiency and innovation, and we're keen to expand their use in Worcestershire. 

We're exploring the possibility of implementing a unified countywide system for these technologies. 

All our subsidized services will align with any countywide ticketing schemes and payment methods. Fare structures on subsidized services will match those of commercial services. 

Children aged 5 to 15 will always have access to discounted fares on supported local bus contracts.

Measures of Success

  • FTM1 - deliver a feasibility study to analyse current multi-operator ticketing within the County
  • FTF2 - increase the use of Connecta within Worcestershire
  • improve public perception of Infrastructure and overall bus Travel (CS)

Implement tap on/tap off fare-capping (FTO)

Worcestershire aims to collaborate with operators, starting with key corridors before expanding countywide, to explore the possibility of implementing 'tap on' and 'tap off' payments. 

This system would also include daily fare capping, eliminating the need for passengers to decide on their ticket type in advance or upon boarding.

BSIP Targets

  • FTO1 - introduction of Tap On/ Tap Off Technology in Worcestershire
  • FTO2 - number of times Tap On/ Tap off used by service
  • increase in public perception of Fares and Ticketing (CS)

Review current school ticketing offers (FTV)

Worcestershire's Severncard is a student bus pass valid for all buses in the county 24/7. It's for students under 19 or mature students at sponsor colleges, available annually, per term, or half term.

 Non-eligible students contribute, as per law. The scheme reimburses operators in various ways, including discounted or free transport. 

We contract a fixed monthly amount for guaranteed places on commercial bus services, with the option to purchase more. 

A review of the Severncard Scheme is needed to assess its viability, considering its impact on operators' revenue. This BSIP offers a chance to rethink student travel in the county.

BSIP Targets

  • FTV1 - increase number of Students using local bus services (Service/ Corridor)
  • improve public perception of cost of travel (CS)
  • increase patronage on Worcestershire network (PG)

Associated survey analysis

  • approximately 50% of all non-bus users stated that lower fares would influence them to use public transport (Passenger Transport Survey 2019)
  • 9% of respondents stated that fares and ticketing should be improved (Transport Focus 2019)
  • 47% of respondents were satisfied with fares (NHT 2020)
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