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Worcestershire Passenger Transport Strategy

The strategy aims, objectives and outcomes

Desired outcomes

The strategy seeks to deliver the following outcomes:

  • provision of a network which offers access to key services (rural and urban)
  • a sustainable passenger transport network
  • a robust procedure for deciding where, when and how we financially support services
  • implementation of relevant parts of the Bus Services Act 2017 which will benefit Worcestershire’s residents


The strategy includes the following aims:

  • network commercialisation: Worcestershire County Council is committed to developing and enhancing the ability for operators to provide their services commercially (without financial support from the County Council)
  • access to services: the County Council’s aim is to provide good network coverage, operating times, frequency of the service and network integration; however, we also need to achieve best value
  • attractive and affordable services: it is essential that transport services’ costs are competitive; technology will play a key role in achieving this aim
  • quality of service: Worcestershire County Council recognises that quality of service is essential in delivering successful passenger transport services
  • publicity and information: the Worcestershire Passenger Transport Strategy ensures information about services is readily available and is easily understood, while balancing this with the cost effectiveness of production


The strategy also includes the following more detailed objectives which support achievement of the strategic aims:

  • home to school and social care transport: this objective will provide an opportunity to review current provision and enhance integration where appropriate
  • network prioritisation: this objective focuses on where Worcestershire County Council will prioritise resources and ensure best value; this also places emphasis on the commercialisation of the network
  • Performance Management Framework Model: performance of services is essential in terms of achieving best value with funding available and it is recognised that new ways of thinking are required: this enables services to be ranked for both existing and future service provision; the prioritisation of customer journeys formed an important part of the consultation
  • alternative service provision: this objective considers other services which can complement the network
  • fares and ticketing: this objective looks at ticketing options which allows passengers to undertake their journey using more than one form of transport: this will take account of available new technology
  • information and infrastructure: this objective ensures information is provided in the most appropriate way and considers the requirements of the Bus Services Act (2017); we also look at appropriate levels of infrastructure provision (e.g. Bus shelters) across the network
  • modal integration: this objective focuses on the need to consider all methods of passenger transport to achieve improved integration; this includes consideration of accessibility of services and cost-effective passenger transport options