Amey and Sweco have developed the WSTM on behalf of the council and specified a large data collection exercise in 2022. The counts were located to capture traffic movements across the County and traffic movements for more urbanised areas.

Additional count sites were located to capture data on routes that could be used as cut throughs (rat runs) to provide greater accuracy in the model.

The WSTM has been used during 2024 as part of the transport evidence for the South Worcestershire Development Plan Review (SWDPR).

It is expected that the WSTM will be used in 2026 as an additional part of the transport evidence base to continue to inform the Bromsgrove local plan review process. The transport evidence base will be published alongside future iterations of the local plan.

The surveys will be carried out from Monday 29 September until Sunday 19 October 2025. We will capture one week data for each count location (7 days). 

The WSTM contains a large amount of traffic count data across the highway network of Worcestershire, mostly collected in 2022.

This data is compliant with government’s Transport Analysis Guidance (TAG) for transport planning and appraisal for a strategic model. There is no requirement for this to be collected again.

The data collection exercise will complement this existing data and add more detail in the WSTM for Bromsgrove District. 

The data will be used to verify the travel patterns at a more local level.

Traffic flows during school term represent typical conditions and the surveys have been scheduled before the autumn half-term school holiday, when there is less traffic at peak times.

Who decides on where the traffic counts are located?

Amey and Sweco have reviewed the data contained within the WSTM for Bromsgrove District and specified new or refreshed sites to be undertaken during September and October 2025.

Why are some of the survey locations on minor roads?

The WSTM already contains a large amount of traffic flow data on busier roads. These new counts are intended to enhance the traffic flow data for Bromsgrove District.

Why is there a survey site on Brake Lane, Hagley

Brake Lane and Station Road form the highway link from the western edge of Hagley to Worcester Road and Park Road. The WSTM already has traffic flow data for Station Road, Worcester Road and Park Road and the Brake Lane site is intended to complementthis data. The survey equipment has been removed from Brake Lane and the survey data from this location will be reviewed.

The traffic data will be reviewed and used to undertake checks of the WSTM across Bromsgrove District. Should any further traffic data be required additional surveys may be specified.