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Upton Improvements Background

The existing A38/A4104 Junction is made up of a staggered single-lane arrangement. The A38 in this location is a single carriageway road, which runs to the M50 Motorway and Tewkesbury in the south and Worcester in the north.

The A4104 is also a single carriageway road, which runs to Pershore to the north-east and to Upton-Upon-Severn and Little Malvern to the west. 

The route is important for users travelling from the M5 Motorway and provides access to destinations such as the ‘Three Counties Showground’ and the Malvern Hills Area of Outstanding Natural Beauty (AONB), as well as a number of events that are usually held within Upon-upon-Severn and the surrounding area throughout the year. 

With the current junction arrangement, particularly during peak time traffic, queueing is generated on both the A38 and A4104. The County Council identified that the junction requires improvements to alleviate this problem and to provide more efficient traffic flows as well as providing a better junction for users.

The scheme will provide a new 4-arm roundabout to replace the existing staggered junction arrangement, with the western A4104 approach from Upton being realigned to tie into the proposed roundabout.

Facilities for non-motorised users will be improved with the provision of crossing locations on all arms of the roundabout and 3m wide shared footway/cycleways.

Upton-Upon-Severn Road Improvement Plan Map showing the progress