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  5. Marketing and Advertising - Public Relations (PR) Officer

Marketing and Advertising - Public Relations (PR) Officer

Title

Marketing and Advertising - Public Relations (PR) Officer

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Overview

Public relations (PR) officers manage the public image and reputation of organisations and individuals.

Key Activities
  • Plan and deliver PR campaigns for clients
  • Monitor data to understand the public and media's opinion of your clients
  • Attend events like photoshoots, conferences and press launches
  • Develop good connections with the media to promote your clients
  • Write and edit press releases, social media posts, policy statements and speeches
Workplace

As a PR Officer, you could work in an office or at a client's business.

Working Hours

PR Officers tend to work between 38 to 40 hours per week. You may occasionally be required to work evening and weekends.

Salary

Starting: £22,000

Experienced: £40,000

Qualifications

You can get into public relations (PR) with a degree in most subjects. You could also do a degree or postgraduate course related to public relations.                                                                     

You could do a college course, which might give you an advantage when looking for a trainee public relations role.                                                                                                                                                                                                                                           

You could work towards this role by doing a Public Relations and Communications Assistant Level 4 Higher Apprenticeship.
This takes a minimum of one year to complete.

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