Worcestershire is making its mark in England’s growing wine tourism industry — combining award-winning producers and vineyard stays to create memorable experiences for visitors.
According to WineGB, visits to UK vineyards and wineries have increased by 55% in the past two years (Tourism Report 2024), reflecting a rising appetite for immersive wine experiences. Worcestershire is part of this momentum, with a group of innovative vineyards investing in high-quality wine production and rural tourism.
Astley Vineyard, located in the Severn Valley near Stourport-on-Severn is one of the oldest vineyards in the UK, it has become a key destination for wine enthusiasts — offering guided tours and tastings that showcase the craft and story behind English wine production.
Strengthening its visitor offer, the vineyard introduces two new shepherds huts in the late summer of 2024, offering guests the chance to stay overnight and wake up to peaceful views across the vines.
Wagtail Retreat, near Hallow, is another Worcestershire vineyard expanding its visitor experience with overnight stays. Guests can unwind in one of three luxury shepherds huts, each offering sweeping views over the vineyard and across to the Malvern Hills.
Designed with a blend of rustic charm and modern comfort, each hut features a king-size bed, log burner, and an outdoor bath for a unique countryside escape. The on-site vineyard produces four distinct wines, crafted from Solaris, Pinot Noir, Pinot Précoce, and Siegerrebe grapes - grown and nurtured on Worcestershire soil.
Deer Park Wines, located at the foot of Bredon Hill, is a standout local producer with a focus on quality and sustainability. Over 5,000 vines are flourishing in Cotswold limestone-rich soils - a key factor in securing awards from both Decanter and GB Wine.
The vineyard will host the Bredon Wine Fayre on Saturday 28 June - a celebration of English wine featuring over 120 premium bottles to taste and purchase. Visitors can enjoy guided vineyard tours throughout the day, alongside a selection of local food vendors.
English Wine Week is set to take place from 21 to 29 June – creating the perfect opportunity to sample local wines and celebrate local produce.
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