Finalists announced for the Visit Worcestershire Tourism Awards

The awards celebrate the county’s vibrant tourism industry, recognising the dedication, creativity, and exceptional visitor experiences that make Worcestershire a top destination. From cosy glamping retreats to luxury manor escapes and distinctive visitor attractions, this year’s finalists showcase the very best the county has to offer.

All shortlisted business now progress to the next stage of judging, which includes site visits by independent industry experts. As well as competing for local recognition, winners could go on to represent Worcestershire on the national stage at the VisitEngland Awards for Excellence.

Last year’s local winners included Plum Tree Glamping, The King’s Arms, and Stanbrook Abbey Hotel. Abbots Grange Manor House and Andrew Hurley from Avoncroft Museum achieved further success, receiving national recognition at the VisitEngland Awards following their regional wins.

Councillor Alan Amos, Cabinet Member with Responsibility for Business and Skills at Worcestershire County Council, said: " Tourism in Worcestershire is thriving – from peaceful countryside escapes to bustling market towns, there is so much to explore and enjoy. These awards recognise the businesses that go above and beyond to create exceptional visitor experiences, and I am delighted to see so many showcasing the very best our county has to offer.”

The Visit Worcestershire Tourism Awards have become a highlight of the local calendar, celebrating outstanding achievements across the county’s tourism sector. The upcoming event will mark the fifth annual ceremony, and this year, Acorns Children’s Hospice has been named as the official charity partner.

Winners will be announced at a glittering black-tie awards ceremony on Friday, 20 March 2026, at the Three Counties Showground in Malvern.

View the full shortlist and learn more about the Visit Worcestershire Tourism Awards at https://visitworcestershire.org/tourism-awards/.