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Change4Life launches new sugar swaps campaign

Published: Thursday, 17th January 2019 SUGAR

Change4Life has launched a new campaign to encourage families to ‘make a swap when you next shop’ to help them cut back on sugar.

Children in England are having around 2,800 sugar cubes more than they should each year, more than double the maximum recommended amount. Too much sugar is bad for children’s health as it can lead to the build-up of harmful fat on the inside that we can't see. This fat can cause weight gain and serious diseases like type 2 diabetes, which people are getting younger than ever before, and heart disease and some cancers. Too much sugar can also cause painful tooth decay. Most of the sugar children are having comes from sugary drinks, confectionery, biscuits, cakes, desserts, higher-sugar breakfast cereals and higher-sugar yoghurts.

Change4Life is showing families how easy it is to cut back on sugar by making a few simple swaps to their everyday food and drinks. Lots of partners will also be highlighting healthier options in-store and in their own advertising and many will be using a new Change4Life ‘good choice’ badge to make it even easier for families to make healthier choices.

Primary school age children will receive a free take-home pack from school in mid-January. The pack takes children on an ‘Adventure in Sugar Smart World’ and features fun games and stickers to get children to spot the higher-sugar food and drinks and choose healthier swaps. It also provides easy tips on everyday sugar swaps for the whole family.

Make a swap when you next shop, to find out more visit http://po.st/C4LWR


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