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Public Health Launch New Adult Obesity Campaign

Published: Tuesday, 27th July 2021 better health campaign

Public Health England launches the latest Better Health campaign, to encourage adults across the nation to lose any excess weight, eat more healthily and get active this summer.

The new campaign offers free evidence-based support and guidance to those working towards a healthier weight. There are a variety of NHS endorsed apps which will help people to introduce changes that will help them eat better and get active this summer, including the newly updated NHS Weight Loss Plan app.

New research, due to be published shortly by Public Health England, suggests that those who used and followed the NHS Weight Loss Plan app over 12 weeks, reported a loss on average of almost a stone (5.8kg).  The move follows a nationwide survey of over 5,000 adults has revealed that over 4 in 10 (41%) adults in England say they have put on weight since the first lockdown in March 2020.  A high proportion (89%) of adults who said they gained weight since March 2020 said it was important for them to introduce new healthy habits this summer, with nearly half (49%) saying they would like to have a healthier diet. Half of adults (53%) feel optimistic about making the changes they desire, and a majority (57%) would welcome more advice on eating more healthily, ideas for doing so on a budget, and ideas for exercise routines.

More information is available, search ‘Better Health’ or visit for free tools and support to start leading a healthier lifestyle today.


To help support the launch of the campaign, PHE have the following resources which are now available on the Public Health Campaign Resource Centre for use:

•            Campaign PR toolkit, including campaign overview, messaging and press release

•            TV advertisement, with and without subtitles

•            Radio advertisement

•            Posters, A0, A3 and A4

•            Social media statics

•            Social media animations (nutrition and physical activity)

•            Social copy

•            Press ad translations

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