Lung CancerPublished: Friday, 19th February 2021
‘Help Us, Help You’ lung cancer campaign
This week NHS England and NHS Improvement, together with Public Health England, launched the ‘Help Us, Help You’ lung cancer campaign to encourage people with a cough lasting three weeks or more and who don’t have COVID-19, to contact their GP practice.
As a result of the COVID-19 pandemic, some members of the public are reluctant to use NHS services, citing concerns about being exposed to the virus and not wanting to be a burden on the NHS. In addition, there is a lack of awareness that a cough for three weeks or more on its own can be a sign of lung cancer, and a need to remind the audience to act on a persistent cough and not wait to see if it resolves. While a cough for three weeks or more is probably nothing serious, it could be a sign of something that needs treatment. If it is cancer, finding it early makes it more treatable and can save lives.
The ‘Help Us, Help You’ lung cancer campaign has released a powerful video, featuring Sir Andrew Strauss, Gaby Roslin and members of the public who have first-hand experience of how lung cancer can affect you, your friends and your family. The video urges people to contact their GP practice if they’ve had a cough for three weeks or more and don’t have COVID-19. It also encourages friends and family to support a loved one if they are concerned for their health.
Your NHS is here to see you, safely. Help Us, Help You. - Visit nhs.uk/cancersymptoms for more information.
- Campaign Toolkit
- Press release
- Social statics
- Multicultural/translated social media assets
- A4 & A3 Portrait and Landscape
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- TV advert with captions
- TV advert cutdown versions
- Translated radio adverts
- PR video