The County Council’s Highways and Travel Twitter account was crowned Best Use of Twitter in the Public Sector at this year’s Worcestershire Social Media Awards.
The awards ceremony took place on Friday evening, at Sixways, the home of Worcester Warriors.
The @WorcsTravel channel took home the gold award for Best Use of Twitter in the Public Sector and was awarded the Silver for Best Campaign for its yearly #GritterTwitter feature.
The Council’s Highways and Travel Twitter account is used to keep residents updated on all things roads across Worcestershire, including road closures, the latest on major infrastructure projects and other highways works, and in the winter keeps residents up to date when the gritters are out and about on the county’s roads.
Councillor Mike Rouse, Cabinet Member for Highways and Transport, said, “Our Worcs Travel & Highways Twitter account does a great job of keeping residents and visitors to Worcestershire up to date with all that happens on our roads, at all times of the year and in all weathers. It was an honour to be with the team who help to run the account at the event as they collected their awards.”
There were over 60 awards handed out at the event, for a wide variety of categories including Social Media Apprentice of the Year, Best Use of #WorcestershireHour by a Charity/NFP, and Best Use of Social Media by an Artist.
Some categories were decided by a public vote, others were decided by a Judging Panel.
Judges included Guy Marson of The Modus Agency, Rachel Davis from RT Social and Stuart Allen, the founder of #WorcestershireHour.
You can stay up to date with all things roads in Worcestershire by following @WorcsTravel on Twitter.