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County Council looking for next cohort of businesses for mentoring programme

Published Thursday, 18th March 2021

Worcestershire County Council is now looking for the next cohort of mentors and mentees for its innovative Business Mentoring support programme.

Following the success of the six-month pilot programme, which will be ending at the end of April, the County Council will be launching a new cohort of mentoring in light of the COVID-19 pandemic to support local businesses.

This is an initiative to help the county’s economy recover from the financial effects of COVID-19, as part of Worcestershire County Council’s Here2Help Business Programme.

Working in partnership with University of Worcester Business School and Worcestershire Ambassadors, the mentoring project carefully matches local business owners with volunteer mentors who can offer invaluable expertise and guidance to their mentees.

Jennifer Appleton, Managing Director of Iso Quality Service Ltd and current mentor on the programme, said: “Having been a mentee in the past, I have really enjoyed the ability to help, support and guide another business owner and to share with her my own experiences from over the years. I’ve found our sessions to be very personally rewarding.”

Rachel Brown, Founder of Done Virtually and current mentee on the programme, said: “I highly recommend this mentoring programme which has given me the opportunity to benefit from my mentor’s expertise and local knowledge. Through constructive challenging of my thinking, my mentor has helped me formulate a better strategy and new contacts for my business.”

The team will be hosting a webinar via Zoom on 22 March 2021 to those interested in applying to become a mentee or volunteer mentor.

Eligibility criteria applies. To sign up to the webinar, please visit the Worcestershire County Council Events Portal page:

For more information, please visit: