Essential maintenance to our online payments system (Alert 1 of 2) Roads Closed in Worcestershire

County Council backs Adult Social care recruitment campaign

Published Monday, 22nd February 2021

Worcestershire County Council is backing the new ‘Care for others. Make a difference’ campaign in a bid to get more people thinking about caring as a career.

In previous years, a career in adult social care may have been overlooked in society, however Central Government have recognised the importance of this sector and has launched their adult social care recruitment campaign, in a bid to boost the workforce during the coronavirus pandemic and encourage residents to consider a career in social care.

In Worcestershire alone, around 16,500 people work in the adult social care sector. With an increasing demand on services during the Covid-19 pandemic, Skills for Care have estimated by 2035, somewhere between 650,000 to 950,000 new jobs will need to be filled.

Councillor Adrian Hardman, Cabinet member with Responsibility for Adult Social Care said: “Adult Social Care is a big priority in Worcestershire, with a large proportion of our budget going to support vulnerable adults in the county.

“In Worcestershire we have felt the pressure to cope with the increase in demand for Adult Social Care during the pandemic. We have hugely passionate and dedicated staff that I have seen working long hours and going above and beyond, to provide quality care.

“This new campaign will help people understand more about adult social care and the various job roles available, while tackling any myths they have about the sector and exploring whether a job in social care would be the right fit for them.

“The sector can be challenging to work in but the fact of the matter is that you will be making a difference to many people’s lives every day, which is incredibly rewarding.”

John Mason, Promoting Independent Assistant for Reablement Service said: “I feel fulfilled knowing that I have made someone safe and comfortable, which leaves me with a sense of satisfaction at the end of my day.

“My enthusiasm for this career also comes from someone so appreciative of what you do and how you make a difference to that person’s life. It makes you want to go out there and carry this on day to day.”

Skills for Care, an independent charity that supports adult social care employers, have worked with the Government to provide rapid online training accessible for those seeking a career change.

Current jobseekers, volunteers and people on furlough who are compassionate and considering a new career path, can now register their interest for short-term and long-term paid work in the sector.


Discover more information about the Care for others. Make a difference campaign, by visiting the website.