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Mentor support set to launch for local businesses

Jacqui Morley-Brooker from the Elevate programme stands outside the City Campus building in Worcester. Published Thursday, 3rd December 2020

In light of the pandemic, Worcestershire County Council is launching a new mentoring project to help local businesses diversify, grow and recover.


Working in partnership with University of Worcester Business School and Worcestershire Ambassadors, the innovative mentoring project will match local business owners with experienced Ambassadors members to offer businesses invaluable expertise and guidance.

This is another initiative to help the county’s economy recover from the financial effects of COVID-19, as part of Worcestershire County Council’s Here2Help Business Programme.

Councillor Ken Pollock, Worcestershire County Council’s Cabinet Member with Responsibility for the Economy and Infrastructure, said: “The launch of the new mentoring programme is really positive news for businesses in Worcestershire.

“During such challenging times, it’s increasingly important to support the needs of local businesses to help them recover and build resilience for the future.”

Julia Williams, Worcestershire Ambassadors Chair, said: “This is an ideal opportunity for some of our members to give something back to the local business community during this time of uncertainty.

“Many of them will have encountered similar problems in growing their own businesses or in their professional lives and are ideally equipped to provide sounding board advice and support”.  

Jo Murphy, Business Development Manager at Worcester Business School, University of Worcester, said: “We are really pleased here at Worcester Business School to be supporting the Here2Help Business mentoring pilot and look forward to working with the County Council and Worcester Ambassadors for the full programme next year.”

All mentors will be trained and carefully matched to work with people based on their business sector, needs and experience.

Following a recent pilot scheme, the business mentoring programme is expected to launch in early 2021.

For more information, please visit the Business Mentoring pages of the Council's website