Local fudge producer moves to selling delicious products online.

Published Wednesday, 23rd September 2020

Customers are still able to purchase delicious local fudge from Make It Worcestershire campaign members Wychbold fudge, as they took their business online during lockdown.

Prior to Coronavirus, the family-owned business thrived from selling their fudge via local stalls and festivals, marketplaces and independent stores across the county. When restrictions tightened and many of their original outlets closed, they were forced into re-thinking how they delivered their products.

Working with local creative agency Wizard pi, the decision to launch an all new website with e-Commerce functionality was made and customers could once again purchase their favourite flavours.

Wychbold Fudge were amongst the first businesses to sign up to be a part of the Make It Worcestershire campaign, a new initiative created by One Worcestershire and The Worcestershire Food and Drink Association, to support local produce and producers following the pandemic.

When asked why supporting the campaign and local producers was so important to them, owner Sheena Beck said:

“Wherever possible we work towards using local produce which also helps the local economy and importantly helps us to keep our carbon footprint down. We also like to know who we are dealing with, which makes the whole process more personal.

“This summer we have made several real fruit fudges with fruit picked locally at Bells Fruit Farm; it’s great to see the circular economy work.”

“We jumped at the chance to be included in the Make it Worcestershire campaign and more than anything to help give recognition to the small businesses who are helping us all recover from Covid-19 and getting things moving again.”

Richard Soper CBE, from One Worcestershire said, “Worcestershire is a fantastic county full of great local producers like Wychbold Fudge. Their ability to adapt to the current climate and continue to sell their products to their loyal customers is truly fantastic.

“We want to be able to support more businesses like this one and help to promote their produce across the county and the nation.”

Wychbold Fudge have recently become a supplier to the Severn Valley Railway, collaborating with them to rename and dual brand their now titled ‘Rail Road Rum & Raisin’ flavoured fudge.

Visit the Wychbold Fudge website to find out more about the story of the brand and to browse and purchase their delicious local fudge.

To find out more about the Make It Worcestershire campaign and how we are supporting local produce and producers, visit the One Worcestershire website here http://www.oneworcestershire.com/