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Campaign launched to support and promote Worcestershire’s Food and Drink Sector

People who attended the event Published Friday, 14th August 2020

The Worcestershire Food and Drink Industry is getting new support through the new ‘Make it Worcestershire’ campaign launched today (14 August 2020).


The ‘Make It Worcestershire’ campaign has been developed by One Worcestershire and Worcestershire Food and Drink to promote local produce and outlets.


The COVID-19 pandemic has caused heavy disruption to many industries; however, the food and drink sector has been one area where outlets and producers have had to innovate to succeed in these new conditions. Some of businesses have been able to offer home delivery or DIY kits to keep their customers interested with great feedback, however some have suffered due to being unable to open their restaurants and hotels.


Worcestershire has a plethora of producers and outlet shops and this new campaign aims to further showcase and celebrate local produce to shoppers both digitally and in physical stores. Customers are encouraged to love their local shops and look out for the Make it Worcestershire campaign which highlights the produce made in the county.


Richard Soper CBE, from One Worcestershire, said: “Worcestershire is a fantastic county full of great local organisations with unique and special food and drink products on offer. We want to support these companies and help promote their produce to those inside and outside of Worcestershire. We are working to help shine a light on some of the talented producers we have located in our county.”


Nick Hodgetts, Chair of Worcestershire Food and Drink, said: “We are delighted to be involved with this campaign, many Members of Worcestershire Food and Drink (CIC) have been impacted by the restrictions of the past few months, and anything that supports the recovery and encourages the public to enjoy and experiment with local produce is sure to have a positive impact on the whole community ‘Love Local for Life not just Lockdown’.’’


Gary Woodman, Chief Executive of Worcestershire LEP, said: “The past few months have been difficult for many organisations and those in the Food and Drink sector have faced their own challenges. The Worcestershire LEP is proud to support this new campaign and promote the value of shopping with your local business, whilst also encouraging visitors to visit the county and experience all which it has to offer. These are key steps to help increase footfall and spending to get our local economy moving again.”


Initially 20 organisations have pledged to be involved within the campaign and going forward there is a growing opportunity to get more.


The campaign was launched at local farm shop Bell’s, based in Stourport, where it was confirmed that five companies would be going one step further in displaying the campaign logo on their produce.  


The five producers making this change are, Pershore Cider and Drink, Croome Cuisine, The Cosy Chocolate Company, Wychbold fudge and Kits Kitchen.


The campaign will also have a heavy social media presence, advertising great locations to go to and experience Worcestershire produce. There will also be various competitions taking place within the campaign which will be announced over the next few weeks and months.


To follow and join the social media campaign, use the hashtag #MakeItWorcs


For more information about the Make It Worcestershire campaign and for how to get involved, visit the One Worcestershire website.




Photo caption: (Left to right) - Richard Soper - One Worcestershire; Vicki Colwill - Bell's Farm Shop; Nick Hodgetts - Worcestershire Food and Drink Association; Councillor Bob Brookes, WCC Chairman and Gary Woodman, from WLEP.


Bell’s Farm Shop

The Pick Your Own was founded by the Bell family more than 50 years ago. The Farm Shop was added at a later date and it has all continued to thrive under another local farming family, the Colwill's, since they acquired Bell's in 1987. There are 40 acres surrounding the shop producing many different varieties of fruit and vegetables for Pick Your Own and to supply the Farm Shop with the freshest possible crops. Other top quality produce is also stocked in the shop, which is whenever possible sourced locally.

In 2007 we were named by the Guardian Newspaper as one of the best 100 Pick Your Own farms in the country and have been runner up in the N.F.U. West Midlands Best Farm Shop Competition. Our aim is to provide quality at a reasonable price together with good customer service.


Kits Kitchen

Kits Kitchen is a  family owned business based in the Worcestershire Countryside. We produce an award winning range of handmade Chutney’s, Pickles & Dressing’s.

Kits Kitchen was formed over a discussion at a Worcestershire pub between the three partners over 15 years ago. Each partner bringing their unique family recipes and combined experience together to start the business.

Kits Kitchen has a range of 14 products, with all but 3 of the products winning great taste and diamond awards.  All products are carefully hand made to ensure the best quality of each jar.


Wychbold Fudge

Wychbold Fudge is a small family business, based in the village of Wychbold near the spa town of Droitwich, Worcestershire. Every single piece of our luxury fudge is made entirely by hand in our own kitchen, as well as being wrapped and labelled by us.  The whole family is involved from start to finish, our aim is to develop creativity and business skills in our two children in order to help build their confidence and life experience further.  We just love getting creative in the kitchen and making our delicious fudge to supply to small local businesses and farm shops for everyone to enjoy!


The Cosy Chocolate Company

We are The Cosy Chocolate Company, passionate producers of ‘make at home’ flaked drinking chocolate. Our products are all dairy free, gluten free, and hand crafted by us to deliver the perfect, cosy ‘hot chocolate moment’. We seek to keep our recipes simple, with an emphasis on quality, producing a range of flavours from our buttery sweet Salted Caramel to our luxuriously rich 70% Dark. Our cocoa is sourced ethically, and we have also just released our first single origin Madagascan craft chocolate bar, which we proudly produce bean-to-bar within Worcestershire. 

Croome Cuisine is a family run business based in Whittington, Worcester founded by Nick Hodgetts who has 30 years of cheese making experience under his belt.


Croome Cuisine

Established in 2010, Croome Cuisine are passionate about creating cheeses and relishes that reflect the iconic flavours of our region.

Strong links have been forged with local manufacturers to create multi award-winning cheeses including the Worcester Sauce and Shallots using the one and only Lea and Perrins Worcester Sauce, Worcestershire Hop sourcing Hops from Hop Yards in Worcestershire and our deliciously creamy, mature Worcestershire Gold.

The Worcestershire Honey and Figs and Worcestershire Honey and Ginger cheeses both contain honey which is collected from the resident bees on site at Croome Cuisine while the Scrumpy and Crunchy Apple contains the locally produced Weston’s Old Rosie Cider.

Over recent years Croome Cuisine have received accolades such as The British Cheese Awards (Best Flavoured Cheese - both sweet and savoury), People’s Choice at the Royal Three Counties Show, Stars at the Great Taste Awards and more recently Gold at the International Cheese Awards 2018 for Best Cheese with Savoury Additives.


Pershore College

We’ve been growing fruit at Pershore College since 1954, and began making apple juice in 1992 as part of a student-led project, shortly after a range of ciders

In 2020, at a time when the craft cider movement is gathering a global following, and demand for high-quality local produce continues to increase, we’ve taken the decision to not only refresh our labelling, but also our name!

Pershore Press was created to reflect the traditions of our craft production methods, and the heritage of horticulture in the Vale of Evesham. Pershore Press is a commercial enterprise of Pershore College (part of WCG), our profits make a direct contribution to education in Worcestershire.

The popularity of our juice & cider is not only due to the quality and provenance of our fruit, but also our traditional production methods.

This commitment to taste and quality has been recognised with numerous accolades, including Reserve Champion for the West Midlands, best Worcestershire Cider producer and a host of Great Taste awards.