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Could you cut your waste in 30 days?

Alternatives to plastics Published Monday, 23rd September 2019

Residents are being challenged to reduce their waste as part of a new campaign from councils across Worcestershire.

The 30 days of zero waste campaign aims to encourage residents to take simple steps to reduce the amount they are throwing away, to help save them money and the planet.

Last year residents across Worcestershire threw away more than 115,000 tonnes of non-recyclable rubbish. Not only is this expensive to deal with, costing council taxpayers £32million a year, but it also has a huge environmental impact. A huge amount of natural resources, water, energy and carbon emissions are used to make products which are then binned.

During the course of the 30 days, there will be a variety of hints and tips promoted to help residents with information on everything from how to minimise their waste and increase recycling, to the need to reuse and repair items and the impact of fast fashion. 

There are a number of ways residents can get involved, including taking the zero waste challenge by downloading the guide from 

Volunteers will be in branches of Morrison’s and Waitrose across the county giving advice on how to cut food waste and smarter shopping. The average family across Worcestershire throws about £810 of food away every year.

Free basic repair and sewing technique workshops and turning old clothes into new sessions are also being run in Bromsgrove, Worcester, Kidderminster and Evesham between 14 and 18 October. For times and to book a place visit and click on the link.

Any clothes made during the ‘old into new’ sessions can be submitted to appear in the Redditch Rethinks fashion show on Saturday 19 October. 

Greener Living Fairs are also being held in Kidderminster on 5 October, Malvern and Redditch on 19 October and Evesham on 26 October, where residents can find out more about how they can reduce the impact of their lifestyle on the planet.

Councillor Tony Miller, Cabinet Member with Responsibility for the Environment at Worcestershire County Council, said: “We know the idea of going ‘zero waste’ can seem a little daunting, particularly when people lead such busy lives. What this campaign aims to show though is by just making simple, small changes we can actually make a huge difference.”

The campaign is being jointly run by Worcestershire County, Bromsgrove District, Redditch Borough, Malvern Hills District, Worcester City, Wychavon District and Wyre Forest District councils.

Residents can find out more information on the Let's Waste Less website, in the local press, libraries and on the various councils’ social media accounts.