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Here2Help Business: Adapt - Tourism business support

Here2Help Business: Adapt

The Adapt Tourism programme, delivered by View from the Hill Consulting, is aimed at helping you grow and develop your tourism business. Nicky Hewitt and her team will draw on a wide range of commercial, coaching and tourism experience to support local businesses as they prepare for the challenges of 2022 and look to build future resilience.

The support programme is fully funded by Worcestershire County Council and consists of two offers;

  1. support to apply for the Sustain and Grow grant funding for business growth and development projects
  2. bespoke 1:1 consultancy to help companies and operators
    • strengthen and grow their businesses
    • develop business plans and marketing strategies
    • leadership and coaching

Support to Make your Grant Application

Tourism businesses are now eligible to apply for the Here2Help Business Sustain and Grow grants, up to £15,000 capital and revenue grant funding (40% match funded).

The Adapt programme offers specialist one to one consultancy to help you prioritise your projects for the next season and develop your business plan ready to make a Sustain and Grow grant application. Nicky can provide advice and support to complete the application questions and present a strong business case for funding which can help achieve a successful application.

Please contact Wendy Garrad via email or telephone 01905 844595 if you wish to be referred for support or to discuss eligibility.

Full details of the grant can be found at Sustain and Grow H2HB2 Grants

One to One Bespoke Consultancy

Up to three, one-hour individual support sessions are available to be booked directly with View from the Hill at a time convenient to you to help you with your planning and business development:

  • a single one-hour session can provide the opportunity to ask questions on any aspect of your business and gain quick, direct answers on the grant expression of interest form
  • up to three one hour sessions may be combined to provide a more in-depth review of your business model, strategy and planning or to address particular challenges that your business is facing in growing your operations

Subjects you may wish to cover include:

  • business purpose, structure, and operating models
  • sales and marketing
  • profitability
  • diversification
  • improving efficiency, including payments

See Adapt - Tourism business support to find out more or download the Consultancy Application Form (Word) and submit to Nicky at

Once approved Nicky will contact you to arrange a mutually convenient time.


To be eligible for support a business must:

  • be classed as an SME
  • be working either B2C or B2B
  • be based in Worcestershire, attracting visitors into the county.
  • be operating in the following areas:
    • day attractions
    • camping/glamping
    • experience/activities
    • hotels
    • restaurants
    • independent cinema/theatre
  • have been trading for a minimum of 24 months
  • be set up for profit and registered to pay tax on profit i.e. sole trader, partnership, limited company (excluding registered charities and publicly funded activities)
  • have activities that are open to the general public with access not being restricted to members only

Ineligible businesses:

  • retail outlets
  • bars, cafe’s, nightclubs
  • transport