Ecrubox Digital - Business case study
Worcester company partners with WBC to support regional SMEs during lockdown
Founded in November 2017, Worcester-based Ecrubox Digital is an award-winning digital marketing agency that provides clients with strategic solutions to improve their online presence, helping them to attract the right audiences, increase their brand value, and ultimately, drive revenue.
Ecrubox’s team of experts provide digital strategy, search engine optimisation (SEO), digital advertising and social media services to clients in a range of industries, from retail to professional services.
The company was a Digital City Awards 2020 finalist, and was also crowned ‘Best High Growth Business’ and ‘Business of the Year’ at the inaugural Enterprising Worcestershire Awards in 2019, and looking to build on that success, Sebastian Horton, Co-Founder of Ecrubox, confirmed that lockdown could not have come at a worse time:
“We were expanding the business and we had just relocated to new premises in Worcester at the Royal Porcelain Works. We only managed to spend one full day in our new office before lockdown restrictions came into force.”
The nature of Ecrubox’s work meant that the business could easily transition to home working, but as with many companies at the outset of lockdown, Ecrubox lost clients as a result of the pandemic, resulting in the furloughing of two staff for a period of time. As Sebastian explains:
“Several of our clients are leisure/hospitality businesses, a golf course for example, and they were required to shut down completely. The loss of revenue meant that marketing budgets vanished overnight.”
To mitigate the impact of COVID-19, Ecrubox undertook a comprehensive review of the strategies of their current clients to ensure that any campaign messaging was relevant to the changing circumstances. This resulted in the company handling client communications based around COVID-19, but differing on a case-by-case basis:
“One of our clients saw their independent retail network close overnight meaning they could no longer offer click and collect for their bikes. We helped them to build a separate website that offered direct to home shipping for their bikes in two short weeks, helping them to pivot their message and increase sales five fold over lockdown.”
Whilst providing such services for current clients, Ecrubox became aware that other SMEs in the region would benefit from similar advice and support. To this end, the agency ran a free webinar on how businesses can get back to work post-Covid-19. The webinar saw a healthy turnout from SMEs across the West Midlands and resulted in Ecrubox partnering with Worcestershire Business Central to run a series of webinars on a range of specialisms - social media, search optimisation, content marketing, video communications and paid search – and how digital marketing can help SMEs navigate the current economic uncertainty.
Ecrubox have now started returning to their office after 15 weeks working remotely, and has changed its business model to accommodate SME clients that have suffered a loss of revenue, providing a flexible trial period, reducing upfront expenditure for the client and proving that digital marketing strategies really can deliver results. Sebastian acknowledges that the business landscape will be challenging for the foreseeable future but concludes that:
“I’ve seen an increased emphasis on community and on supporting each other as a result of COVID-19 and that makes me optimistic for the future. Ecrubox has made the decision to move to Worcester and we look forward to supporting local businesses who have evolved and adapted to meet the challenges that came with the crisis. We are really proud to be part of the local economy.”