Here2Help Business Mentoring Programme

Here2Help Business Mentoring


Working in partnership with the University of Worcester Business School and Worcestershire Ambassadors, the innovative mentoring project matches local business owners with mentors to offer them invaluable expertise and guidance.

This is the one of the latest initiatives to help the county’s economy recover from the financial effects of COVID-19, as part of Worcestershire County Council’s Here2Help Business Programme.

All mentors will be trained and carefully matched to work with people based on their business sector, needs and experience.

In November 2020 the initial 6 month pilot scheme was launched. Following the success of the pilot scheme, the Here2Help Business team are pleased to be making plans for the next phase of the programme. 

To be considered for the next cohort, the team welcome applications from prospective mentors or mentees by Friday 16 April 2021 from 5.00pm. The new mentor and mentee pairings are expected to be confirmed in time for the start of the next cohort which starts from 4 May 2021.

Mentoring webinar

This webinar took place on the 22 March 2021. This event included a summary of the programme, interviews with two of the current mentor and mentee pairings to hear about their objectives and experiences of the programme, eligibility criteria and next steps on how to apply to become a mentor or mentee.

What can a mentor do for you?

  • your Business Mentor will help you step back from your business 
  • your Business Mentor can offer guidance and share ideas during a growth phase 
  • your Business Mentor will be a sounding board 
  • your Business Mentor will encourage you to leverage your business networks 
  • your Business Mentor will hold you
  • your Business Mentor will keep you focused on your goals 
  • your Business Mentor will challenge you 

What are the benefits of a mentoring programme for a Mentee?

  • gain valuable advice 
  • develop your knowledge and skills 
  • improve your communication skills 
  • learn new perspectives 
  • build your network 
  • advance your career 

What are the benefits of a mentoring programme for a Mentor?

  • build your leadership skills
  • improve your communication skills
  • learn new perspectives 
  • advance your career 
  • gain personal satisfaction 

Level of mentor experience

Previous mentoring experience is not essential. Training will be given to all mentors before being matched with a mentee. However, some of the qualities we look for in a mentor include:

  • ability and willingness to communicate what you know
  • preparedness
  • approachability, availability, and the ability to listen
  • honesty with diplomacy
  • inquisitiveness
  • objectivity and fairness
  • compassion and genuineness

Mentee eligibility for joining the programme?

  • your business is situated in and trading from Worcestershire
  • either your business is either
    • B2B and has received some form of business support or grant from one of Worcestershire County Council’s suite of programmes or
    • any B2C business


How to apply to become a mentor or mentee

If Jacqui Morley-Brookeryou would like to apply to become a mentor or to receive free business mentoring, please contact the Here2Help Business Mentoring programme Project Manager, Jacqui Morley-Brooker via email to