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Hoobrook Link Road Phase 2

Hoobrook Link Road Phase 2 works progress


The Hoobrook Link Road is situated within the South Kidderminster Enterprise Park which is one of Worcestershire Local Enterprise Partnership's (WLEP) Strategic Employment sites. Existing traffic congestion is a barrier to economic growth in the immediate and wider Kidderminster area. The proposed link road will provide improved access, connect two key employment corridors, promote much needed economic growth and relieve traffic congestion.

The alignment of the preferred scheme has been identified. This alignment has been developed in consultation with Wyre Forest District Council and will facilitate the regeneration of an existing industrial estate as well as relieving congestion on the existing transport network and releasing further economic growth within the wider Wyre Forest area.

Environmental Impacts

The new road is being built on a mainly Brown Field site. An Environmental Impact Statement has been produced. Ecological and Arboriculture (tree) surveys were undertaken to establish the requirements for dealing with any protected species. The new road has been designed to reduce its environmental impact.

Some of the trees and bushes that have grown along the proposed route of the road have been removed to enable the road to be constructed. Appropriate landscaping will take place at the end of the scheme.

Any lighting design will take into account the local environment and will use lighting heads which limit light pollution.

It is currently envisaged that there will be no significant change to noise levels as a result of the change of use, this follows a noise level investigation.


  • Full Planning Permission granted: Spring 2014
  • Start of overhead power line diversion: Early 2015
  • Compulsory Purchase Order, Side Roads Order and Bridge Orders approval: Spring 2015
  • Orders legally published: Spring 2015
  • Road Contract Awarded: Summer 2015
  • Construction Commences: Summer 2015
  • Completion: Summer 2016


The scheme is being funded by the following bodies:

  • DfT Pinch Point Fund
  • Greater Birmingham and Solihull Local Enterprise Partnership
  • Third Parties such as developers
  • Worcestershire County Council
  • Worcestershire Local Enterprise Partnership
  • Worcestershire Local Transport Board

Progress to Date and Future Works

To date, the Worcester Road junction and widening section was completed in December 2015.  The Stourport Road junction improvement commenced in January 2016 and is currently on-going. The bridge beams have been lifted into place and decking is currently being poured.  It is anticipated that the decking will be completed by the end of Spring 2016.

The link road element of the scheme, is under construction and will be completed by Autumn 2016.

Hoobrook Link Road Phase 2 aerial photograph