Improvements to the High Street have already brought new life into the city centre, increasing footfall and boosting the local economy. Other improvements to Angel Place, Lowesmoor and the Cornmarket have also played a major role in the rejuvenation of Worcester’s city centre. So, rather than undertake 'quick fix' repairs to Upper Broad Street, an opportunity was taken to re-pave the street with materials that complement and match those used in nearby streets that have been so successfully refurbished.
Dedicated pedestrianised areas have been widened and street furniture improved, to maximise the desirability and appeal of Broad Street to create an area that is more inviting for visitors and shoppers.
The benches and bins have been refurbished and replacement trees planted. The team selected "Robin Hill" which is a variety of Serviceberry (Amelanchier Arborea) as it is a tough ornamental tree which grows in most soil types and will tolerate being in an urban environment. The trees which have pink buds and pretty pale pink flowers will gain a height and spread of 4 x 3 metres, in 20 years. The foliage is bronze as it emerges in spring and turns darker green in summer, then red and orange in autumn, with small purple-black berries. Worcester BID very generously agreed in principal to sponsor the hanging basket flowers.