Case Studies

Hopleys Family Camping - The Rustic Pizza and Bar

An image of bewdley farmAn extra 4,000 visitors a year are expected at a farm and campsite in Worcestershire after it received a £34,120 grant.

Bosses at Hopley's in Bewdley also say the money will help increase turnover by £50,000 each year, create two full time jobs and also up to eight seasonal jobs.


The grant from LEADER has gone towards paying for a new pavilion, which has a licensed bar, catering facilities and it will host live music events.

Originally a fruit farm, the Hopleys site was converted to a camping and caravan site 13 years ago. It can accommodate up to 100 caravans/tents requiring electric hook ups and an additional 100 tents which do not require electric hook ups. In addition the site also has four Native American Tipis, a Yurt, a Bell Tent Village and a Shepherd’s Hut, all of which are hired out during the season.

The site also hosts a music festival in June at which the daytime acts are all from local schools or colleges. It is extremely popular with locals and tourists alike. The site also has a Farm Shop, Cafe and Fishing Pool which are rented out and operated by different businesses.

Justin Hopley, owner of Hopley's said: "Thanks to LEADER we have been able to provide a major, new facility for our visitors years earlier than we would have been able without the financial assistance from the programme.

"We also anticipate it will increase the number of tourists visiting the site by 4,000 per annum – 2,500 being visitors staying two nights or more and 1,500 being day visitors."

LEADER is part of the Rural Development Programme for England and is delivered locally by Worcestershire County Council and the Worcestershire Local Action Group on behalf of Defra.

The focus of the LEADER programme is on growing the economies of rural communities by enabling local people to identify and implement solutions to local problems.

The project has received funding from the European Agricultural Fund for Rural Development under the Rural Development Programme for England. The Department for Environment, Food and Rural Affairs is the Managing Authority for the Rural Development Programme for England.


For more information contact Katie Ainsworth or Lucy Mayo on 01905 843992/01905 846741 or go to