The Odeon Worcester, will hold the county's first ever dementia friendly screening on Thursday December 1
People with dementia and their family and friends are invited to come at 11am to watch The Beatles: Eight Days A Week – The Touring Years’.
Dementia friendly cinema has become popular in other areas where special screenings offer an opportunity for people with the condition and their family or friends to come and enjoy an activity together in a calm and relaxed environment, as well as helping revisit old memories.
In order to improve the cinema experience for people living with dementia in Worcestershire, a number of adjustments have been made to a normal screening including the introduction of low-level lighting, enabling guests to move around as freely as required and reduced sound levels.
In recent years, more and more cinemas UK-wide have been holding regular screenings for people living with dementia, their carers and family members.
This event has been prompted by the Alzheimer's Society. Feedback from discussions at their regular dementia friendly cafes, indicated that people wanted the opportunity to access more recent films, in a dementia friendly environment.
Liz Comerford from the Alzheimer's Society said: "The idea came from a discussion at one of our monthly cafes for people with dementia, their friends, and family members. The main point that came out of the discussion, is that people want the opportunity to access more recent films, in a dementia friendly environment, and we approached the Odeon Cinema, Worcester to ask if they would be interested in making this idea a reality.
"They have been so supportive, and are very excited about providing this new opportunity for people affected by dementia, in Worcestershire, as are we."
Frances Howie, Director of Public Health added: "The emotional and physical toll of dementia can be quite devastating for all the family and very isolating. Activities such as cinema-going offers a change of scene, as well as the chance to elicit and revisit memories, have some restful entertainment, and an opportunity to bond with others. These seem like small things but for people living with dementia and their families they are invaluable."
Tickets for tomorrow's screening cost £3 per person.