Sing it loud! Sing it proud!

Published Wednesday, 13th July 2016

Land of Hope and Glory takes centre stage every year at the Last Night of the Proms but now a campaign is being launched to claim it as an anthem for Worcestershire.

The music was composed by Worcestershire's very own Edward Elgar. It has become one of the country's best known songs and it previously came out on top in a poll for England's own national anthem.

The campaign, which is encouraging as many residents as possible to stretch their vocal cords and to film themselves singing Land of Hope of Glory, is being launched as part of World Class Worcestershire, a drive to raise the profile of the county.

The campaign is being supported by a host of leading organisations including Visit Worcestershire, Worcestershire County Council and the Worcestershire Local Enterprise Partnership. Local festival goers, residents, Morris Dancers and choirs have been singing loud and proud to show their support of the county song – with their videos being showcased on the World Class Worcestershire website, www.worldclassworcestershire.co.uk

Stephen Shellard, Musical Director of Worcester Cathedral Chamber Choir, said: "The importance of Sir Edward Elgar's music is not only felt worldwide but also amongst the people of his home county of Worcestershire. Music is one of the few things that can truly unite people and his music has found its way into the hearts and minds of millions, not least through his best known tune 'Land of Hope and Glory'. Great music always stands the test of time and I would urge as many people to record their version of this moving and iconic melody to make it their own, bringing it into the 21st century."

Cllr Ken Pollock, Cabinet Member with Responsibility for Economy, Skills and Infrastructure said: "Worcestershire is a county that has so much to offer, it deserves to have its own anthem. Land of Hope & Glory is one of the most famous songs around and I am proud of its links to this county.  I would encourage as many people as possible to get behind the campaign and to share their pride in Worcestershire by singing the song."

You can hear Land of Hope and Glory taking centre stage at this year's Last Night of the Proms on Saturday 10 September 2016.