Flooding update - (Tuesday 19th November) Malvern and Upton Household Recycling Centres will be closed on Wednesday 20th November 2019

Game Changer Sites set to expand

Published Monday, 14th October 2019

Earlier this year, Worcestershire County Council pledged an additional £4 million of funding over 2 years, to further grow the county's successful Game Changer Programme.

The programme is designed to bring in investment to the County, along with jobs and growth.

Since then much has already been achieved.

The successful Worcester Six Business Park, just off Junction 6 of the M5, announced its newest arrival in the summer.

Cornelius Drinks, who are the world’s leading supplier of beverage dispensing and cooling equipment, is a brand new business to the county.

Their new premises at the Worcester Six Business Park have enabled them to expand their operations in the UK.

This successful business joined Kimal, a leading manufacturer and supplier of products for the healthcare sector that moved into their new headquarters at Worcester Six this year.

Material Solutions (a 3D printing company that is now part of the Siemens Group), have already moved onto the site and Spire Healthcare also moved in earlier this year.

With Phase 2 on the horizon and in the planning stages, the Park looks to go from strength to strength, with more jobs for the county being created.

In Malvern, the County Council has completed the land acquisition of the site that is set to underpin what will be the Malvern Science and Technology Park. This will be a European scale Park that will enhance the key relationship already established between QinetiQ and the Malvern Hills Science Park, which accommodates over 30 technology-rich companies employing over 350 people.

In the future, more employment sites to encourage development in the south of the county are being identified as part of the South Worcestershire Development Plan.

Similarly in the north, the Council is working with partners to look for opportunities to extend the Game Changer Programme and secure sites in the future.

Councillor Ken Pollock, Cabinet Member with Responsibility for Economy and Infrastructure said: "I couldn’t be more proud of how the challenge we set ourselves in 2014, to increase the number of development sites to support our plan to boost the economy, is being met through the delivery of the Game Changer Programme.

"Being 'open for business' is one of the Council's key priorities. However without these sites to bring in businesses from outside the county and help those already in the county to expand, we would not be able to deliver on this priority.

I’m confident in the future of the programme and very much look forward to new sites being identified which will help the county to continue to be a brilliant destination for new business.”

The ‘Game Changer Programme’ was created to meet the first objective of the Worcestershire Strategic Economic Plan: ‘to create a world class business location".

The Programme identified key development opportunities and focused on the delivery of sites of regional significance, which occupy great locations and provide good opportunities to bring in private investment and deliver growth and jobs.


In parallel with the programme, but with the similar objective of growing the economy, the Open for Business team at the County Council has been busy securing more money for the county’s small and start-up businesses. Three more bids for enterprise development and growth funding for start-up and growth of new firms have been made in the last few weeks, which, if successful, could total £10.6 million.

Previous successful funding bids have already proven to be a huge benefit to local businesses. Material Solutions, now located at Worcester Six, benefited from similar funding which helped them expand and become market ready for acquisition.

This acquisition came in the form of Siemens Group and led to considerably more investment from this global brand; investment that is great for a local company and great for the county.