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Lighting up the Hive this December

The Hive set young people aged between 16 and 25 a challenge to come up with a festive design that will be projected on to the outside of the library to celebrate the Christmas Weekend programme of events from 6-9 December.
The Hive set young people aged between 16 and 25 a challenge to come up with a festive design that will be projected on to the outside of the library to celebrate the Christmas Weekend programme of events from 6-9 December.
Published Thursday, 6th December 2018

A University of Worcester student has been chosen as the winner of The Hive's Christmas Light Projection Competition.

The Hive set young people aged between 16 and 25 a challenge to come up with a festive design that will be projected on to the outside of the library to celebrate the Christmas Weekend programme of events from 6-9 December.

The winning design, a beautiful, tranquil depiction of swans swimming on the River Severn, was chosen by a panel of judges. It was designed by 22-year-old Kelly Smith, originally from Shrewsbury, who is a third year Graphic Design Student at the university.

Kelly said today: "I am so happy and grateful to win this, thanks so much. I was passing yesterday evening and saw it projected. I loved seeing the moving snowflakes added in. It looks amazing."

Laura Worsfold, Business Development Manager at The Hive, said: "The design is really elegant and works so well as a projection.

"We have some really talented young people in Worcester and we are delighted to be able to show Kelly's wonderful work.

"Please come along and see it this weekend. It will be up from 6-9 December, 4pm-10pm."

Neeta Anand, of the Dutch Investment Fund said: "We are delighted to back this prize and pleased to see Kelly's work displayed on this iconic landmark building in Worcester."

The Christmas Light Projection Competition was supported by The Hive's investment company DIF as part of their community outreach fund. The prize money offered was £500 and there was a large number of entries.