Improvement works to increase footfall in Kidderminster and boost economic development in the town are due to start in October.
The proposals for Worcester Street - jointly funded by Worcestershire County Council and Wyre Forest District Council - include opening the currently pedestrianised route up to vehicles. A bid for further funding has also been submitted to the Greater Birmingham and Solihull Local Enterprise Partnership.
The works include improving paving, replacing the existing steps and planting areas along Worcester Road/Coventry Street and adding new ones, as well as installing new seats, bus shelters and the installation of modern lighting. Construction work will start on site towards the end of October, subject to final scheduling confirmation.
Councillor Ken Pollock, Worcestershire County Council's Cabinet Member with Responsibility for Economy and Infrastructure, said: "The works being proposed in Worcester Street will certainly improve the look of the area, but importantly the scheme will encourage regeneration in the town and support economic growth by delivering better access into and through Kidderminster town centre for pedestrians, cyclists and other vehicles."
Councillor Chris Rogers, Wyre Forest District Council Cabinet Member for Economic Regeneration and Planning, said: “This is the second phase of the improvements to Kidderminster town centre following the £2m invested in partnership with the County Council to improve the public realm in Vicar Street, High Street and Exchange Street.
"The District Council is committed to improving the town centre through works such as these and through the regeneration of the Lion Fields sites as part of the transformation of the town centre offer to support businesses and increase footfall.”
Worcestershire County Council is committed to ensuring the County is Open for Business. Improvements will also be made to cycling routes in the area to connect the town centre with the railway station and to provide the right access required to regenerate the area.
Artist's impressions and information about the scheme will go on display at the town's library from Monday, September 10 until October 5. Members of the public and local businesses are invited along to find out more about the proposals and comment on them. Officers from the County Council will also be present at Kidderminster Market on September 13 and 20 to answer questions about the work.