Worcestershire County Council has presented the first of its Plastic Pledge certificates to a business based in Bromsgrove.
The Plastic Pledge scheme was introduced by Worcestershire County Council to recognise local businesses and people within their local communities who have committed to reducing their single use plastics.
The first certificate has gone to Andy Taylor and his business GreenApe, which hires its pedal powered smoothie bike to organisers of various events.
Cabinet Member with Responsibility for the Environment, Councillor Tony Miller, said: "These certificates are a real opportunity to celebrate the commitment that local businesses and communities in the county have made to reducing the amount of single use plastics.
"It's also a chance to personally thank those who are reducing their plastic usage every day."
Andy said: "I'm really proud to be the first recipient of a Plastic Pledge certificate. I'm always trying to do my bit to help look after the environment.
"With the nature of my business, I get through about 4,000 cups every summer, so it's important for me to be able to say no to using plastic. There may be a small additional cost to businesses but it's very easy to reduce the amount of single use plastic we all use."
GreenApe, which often takes its bike to local events, such as festivals, health and wellbeing events, schools, fairs and fetes around the county and often proves popular with the local community. Riders of all abilities and ages enjoy the opportunity of making healthy fruit smoothies whilst cycling on its custom built stationary smoothie bike.
In a similar move to the County Hall café, from April of this year, Andy has chosen to swap the plastic cups and lids he used for Vegware products which are made from corn instead of plastic.
At the same time, he also swapped his plastic straws to compostable paper ones. The move has proven very successful and Andy has recently placed an order for another 2,000 compostable, cups, lids and straws.
As a county, over 5,000 tonnes of plastic bottles and food containers were recycled last year, the equivalent of the weight of 37 blue whales.
To nominate a business, organisation and individual for a Plastic Pledge certificate, email email@example.com