The first results of a project aimed at improving travel through Evesham have been published today.
The Evesham Transport Strategy is a joint Worcestershire County Council and Wychavon District Council scheme.
Dr Ken Pollock, Worcestershire County Council's Cabinet Member with Responsibility for Economy and Infrastructure, said: "We take very seriously the effect congestion has on everyone who lives or works in Evesham and that is why we are working through a methodical plan.
"We are assessing a number of options for making improvements within the town before we then look at more wide-ranging and longer-term measures.
"And we are doing all of this in close partnership with Wychavon District Council, not least because we want to make sure that the wider options fit, or better still support, the town's aspirations for the future.
"We understand people's frustrations but it is clear that there aren't any easy or quick answers. In common with much of the UK, travel demand has kept on growing in Evesham but the constrained nature of the town's road network makes the impact of this rising demand particularly keenly felt."
The results from the town-wide traffic surveys have been published on the County Council's web site (www.worcestershire.gov.uk/evesham) today and this will be followed on 18 July by the results of the first stage of option testing.
A traffic model of Evesham (a computer-based simulation of the town's road network, based on the results of the traffic surveys to ensure it properly reflects 'real-world' conditions) has been developed and this will be used to assess those options that 'pass' the first stage of testing.
Councillor Bradley Thomas, Wychavon District Council's Portfolio holder for Planning, Transport and Infrastructure, said: "This is such an important project for Evesham and we are delighted to be working in partnership to help shape it.
"To this end we have also set-up a Stakeholder Group and we will look to hold a number of public exhibitions as the project develops."