Worcestershire County Council is recognising the county's small businesses for their commitment to reducing single use plastic, by handing out plastic pledge certificates.
The certificates will recognise businesses, who have managed to significantly reduce their plastic use as part of the council's ongoing campaign to waste less.
Cabinet Member with Responsibility for the Environment – Councillor Tony Miller said: "We are committed to reducing single-use plastics here in Worcestershire and this is a great way of recognising both the county as a whole and local residents' awareness of what is fast becoming a really high profile environmental issue."
Whilst acknowledging existing sites like EnviRecover and Envirosort, and what they allow us to achieve with regards to recycling and producing energy from waste, this initiative is another way we can set an example to other counties."
This latest initiative comes after the County Council continue to discuss motions in Cabinet regarding how Worcestershire can reduce the amount of plastic that is used.
Over the coming months, representatives from Worcestershire County Council will be at a number of events advising residents on how to reduce and recycle their waste and offering alternatives to single use coffee cups and plastic drinks bottles.
As a county, over 5,000 tonnes of plastic bottles and food containers were recycled last year, the equivalent of 37 blue whales.
Businesses are invited to register their interest in joining the plastics pledge by contacting email@example.com.