Residents are being urged to take part in a special plastic reduction challenge to coincide with this summer’s FIFA World Cup.
The Worcestershire Plastic Reduction World Cup will see residents from all parts of the county compete against each other to see who can reduce their plastic consumption the most.
The person who tops the table will not only win a £150 Love to Shop voucher for themselves but also £500 for their area to spend on an environmental project.
The challenge runs from Monday 25 June to Monday 23 July to cover the period of the FIFA World Cup in Russia.
Those who sign up will be asked to initially count and record how many plastic items they throw away, both recyclable and non-recyclable, and then implement simple measures to reduce their plastic consumption. They will repeat the count twice more during the five week period and report the results as a way of monitoring their progress.
To take part, all residents need to do is email email@example.com with their name and address. The first 11 people from each district in Worcestershire to sign up will be asked to take part in the challenge and will receive a "plastic reduction starter kit" comprising of a reusable drinks bottle and coffee cup, metal straw and foldable shopping bag. All entrants will also receive a handy guide to help inspire them in their efforts to reduce their plastic consumption.
Cllr Tony Miller, Cabinet Member with Responsibility for the Environment at Worcestershire County Council, said: "The public's appetite for reducing plastic has really been heightened by recent TV programmes and Worcestershire County Council, along with the six district councils are pleased to be able to support this initiative.
"Councils across Worcestershire are leading by example by reducing their plastic consumption. As there are only 11 places for each district we would encourage those who wish to take part to sign up as soon as possible. Even if you don't want to take part, our guide to reducing plastic waste will be downloadable from the Lets Waste Less website to help people take the first steps in doing this".
The deadline for entering is 5pm on Thursday 14 June 2018.
The challenge is being run by Worcestershire County Council along with Bromsgrove District, Malvern Hills District, Redditch Borough, Worcester City, Wychavon District and Wyre Forest District Councils.
Councils across Worcestershire have made reducing plastic consumption a priority due to increasing awareness globally about the damaging impact it is having on the environment. In some parts of our oceans there is more plastic than plankton and there are increasing reports of the impact on human health of chemicals used in plastic products. Plastic also takes more energy to recycle than glass or paper and is made from petroleum, a non-renewable resource.
For more information on the challenge and to download the guide to cutting plastic waste as well as information on reducing all your waste go to www.letswasteless.com.