Councils across the West Midlands are working across the region with the Alzheimer’s Society to raise awareness about dementia as part of Dementia Action Week.
The dementia campaign led by the Alzheimer’s Society is also being supported by West Midlands Association of Directors of Adult Social Services (WM ADASS) which represents the 14 local authorities, including Worcestershire County Council in the region.
One of the key ambitions of the branch is to improve the diagnosis of early onset dementia and the quality of dementia services across health and social care in the West Midlands.
WM ADASS will also be supporting the Alzheimer’s Society report ‘Dementia – the true cost: Fixing the care crisis’ in a bid to lobby government for more funding and influence government policy and society’s attitudes towards dementia.
Martin Samuels, Co-Chair of West Midlands ADASS and Strategic Director for People at Dudley Council said: “As members of West Midlands ADASS, we know that local government has a vital leadership role in promoting dementia friendly communities.
“Our adult social care teams across the region continue to work with their partners and local communities to ensure those living with dementia, and their family and carers, get the right support.
“However councils have now been under sustained funding constraints for many years and continue to be so. We know this cannot continue and as a region we remain committed to lobbying government for fairer funding. With the number of people living with dementia set to grow, we welcome the Alzheimer’s Society report ahead of the government’s forthcoming Green Paper on social care reform.”
Elaine Carolan, Strategic Commissioner for Adult Services at Worcestershire County Council said: "Worcestershire County Council is committed to providing high quality care and support to its citizens and carers who require dementia services.
"In Worcestershire we know that nearly all of the projected growth in the population is amongst those aged 65 and over, with this group projected to increase by 34,000 or 25% by 2030. We work with partner organisations to ensure we make best use of available resources'.
"We are currently recommissioning services, in partnership with NHS partners, for individuals with Young Onset Dementia. We are all aware of someone who has been affected by Dementia and see it as a priority area for the whole Council."
For more information about Dementia Action Week visit www.alzheimers.org.uk/get-involved/dementia-action-week