Work on site has begun for the scheme to raise the A4104; a move that will reduce the likelihood of the road flooding in the future.
In 2007, Upton upon Severn was so badly hit by flooding, it was reduced to an island. More recently in 2014, the A4104 road had to be closed for several days due to flooding and the only way to access the town was by boat or army truck.
This flood alleviation scheme in Upton forms part of a programme of schemes from Worcestershire County Council to reduce the risk of flooding on key sections of the highway network.
Cllr Tony Miller, Cabinet Member with Responsibility for the Environment, said: "So much has been done across Worcestershire since the devastating floods in 2007, benefitting homes and businesses.
"Nothing can fully eradicate the chances of further flooding but this scheme will considerably help to reduce the risk in Upton.
"We understand and appreciate the importance of the festival period on the local economy. We will do what we can to balance the efficient completion of works with remaining flexible to the local traffic at peak times of the year."
The main aim being to keep residents and businesses moving during flooding and keep Worcestershire 'Open for Business'. The majority of funding for this scheme comes via the Local Growth Fund through the Worcestershire Local Enterprise Partnership. It is the latest of several hundred flood alleviation and drainage schemes implemented by the County Council since 2007.
The raising of over 500 metres of the A4104 in Upton between A38 and the Marina by up to 0.8 meters (2.5ft) will mean the road will be able to remain open for longer during floods, even if water levels reach that of 2014. In addition the road is set to be widened, footways improved and drainage from surrounding fields improved along with a new,
better turn lane into the Marina.
Mr Michael Ostick, Vice Chair, Upton Business Association, said "This scheme will support Upton to be a flood resilient town with ensured access north to south along the A4104. It enables sustainable community growth, both north and south of the town, and further developing the foundations of our local economy.
"Since the flood defences, we have gradually improved our shop occupancy levels significantly above that of the majority of small market towns, and seen a real increase in private investment in developing shops and offices. Better flood security for the A4104 is the final infrastructure development that ensures a basis for growing the local economy, to the benefit of our residents and traders alike"
To minimise the impact of the scheme on traffic during the important local festival season, completion of the works has been phased:
Phase 1, is due to run from January to Spring, will concentrate works nearest the marina. This phase and will include raising and widening of the road, a new right turn filter lane being installed for the Marina as you come over the bridge and the creation of a new wider footway. Temporary traffics light will be in use for the majority of this phase.
Phase 2, is due to take place in Spring / Summer and will concentrate on the raising and widening of the road in the Holly Green area. Temporary traffic lights will be used when required and removed during the festival weekends.
Phase 3 is due to take place in the Autumn and will involve the installation of 11 new boxed culverts under the road to help with draining in addition to extending and strengthening 2 of the existing culverts.
The timing of these Phases is approximate as the programme of works may vary in order to ensure works are as efficient as possible.
Temporary traffic lights to support the initial works on the carriageway will be in place near the Marina from Wednesday 7 February. Worcestershire County Council will continue to liaise with utility companies working in the Upton area to ensure traffic is managed and disruptions are kept to a minimum during the peak periods. This will include using manual interventions by staff on site to manage the traffic flows in both directions, as needed.
For the most up to date information on the scheme, including progress, please visit www.worcestershire.gov.uk/uptonfloodscheme. For travel updates please follow us on Twitter using @worcstravel.