Residents who have signed up to Worcestershire County Council's Rewarding Redditch campaign are starting to see the benefits of reducing their waste, by winning prizes.
The campaign, which launched in October, encourages residents that by undertaking activities, such as reducing food waste or pledging to recycle more, points are earned.
These points can then be swapped for vouchers or donated to local charities to obtain a share of some additional funding.
A total of 900 Redditch residents have signed up to the campaign since its October launch.
Cllr Tony Miller, Cabinet Member with Responsibility for the Environment, said: "The Rewarding Redditch campaign is a great way to encourage people to reduce their waste and earn rewards at the same time. Residents can feel good about cutting the amount that goes in their grey bin and at the same time get vouchers or discounts at local stores.
"With Christmas approaching, the amount of waste generated in the County increases dramatically and anything that can be done to cut this waste will ultimately save the Council and its residents money, by cutting the amount of waste it disposes of, which can then be spent elsewhere in the county."
As part of the campaign, residents can participate in nationwide prize draws. Leading up to Christmas these draws are happening on a daily basis, with prizes such as vouchers and SMART TVs available to be won.
So far this month three Redditch residents have scooped prizes, including one winning the top prize of the TV.
Patricia Bunn, of Church Hill, entered one of the daily Christmas Giveaways and won a 32 inch SMART TV.
She said: “I’m delighted to have won this fantastic prize in the Greenredeem Christmas Giveaway and would encourage other residents of Redditch to sign up today to learn more about how they can reduce their waste, increase recycling and get rewarded.”
Lakeside resident Lorna Wood also won a £50 M&S voucher in one of the daily draws.