British athletic legend Steve Cram has pledged his support to the Public Health England campaign, Active 10.
The campaign encourages inactive people across the nation to commit to doing 10 minutes brisk walking a day to remain fit and healthy.
Ahead of the increasingly popular Worcester City Run, organised by Steve and his team, the former gold medallist has shown his support for the residents of Worcestershire to get active.
He said: "With so many great sporting events happening around Worcestershire, it's hard to not feel inspired to start being more active. For some, exercising can seem daunting but doing just 10 minutes brisk walking a day is a good place to start.
"Hopefully we'll see some of the people inspired to start exercising running with us in the years to come."
Doing just 10 minutes of brisk walking a day can improve your mood, make you feel more energetic over time and reduce your risk of serious illnesses. Worcestershire County Council is promoting the campaign throughout September.
Frances Howie, Director of Public Health at Worcestershire County Council, said: "It's great that such a well-known athlete is supporting our campaign and I encourage all those in Worcestershire who are inspired to get fit, to start with their ten minutes. One of our key priorities is ensuring people in Worcestershire live healthier and have a better quality of life. Exercising is certainly a key part of this."
More than 50,000 people have already downloaded the Active 10 app, you can get it from: http://po.st/Active10_Worcestershire