More than a quarter of all adults in Worcestershire are doing less than half an hour of exercise a week, that's according to Public Health England.
Experts recommend that people aged 19-64 should be doing a minimum of 150 minutes of activity. Worcestershire County Council has made it a priority to work with partners, to ensure that people in the county are healthier, live longer and have a better quality of life.
Statistics from the Public Health Outcomes Framework show that more than 25% of adults in the county are currently doing less than 30 minutes of exercise a week.
Worcestershire County Council is backing a national campaign to encourage adults to be more active. The Active 10 campaign aims to get people to build just ten minutes of brisk walking into their daily lives.
Ten minutes of brisk walking a day can improve your mood, make you feel more energetic and over time, reduce your risk of serious illnesses like type 2 diabetes and heart disease.
County Councillor John Smith, Cabinet Member with Responsibility for Health and Wellbeing has already signed up to the campaign: "I know that I need to be more active and to get fitter and these statistics show that there are many more people in Worcestershire who need to do the same.
"Walking briskly for ten minutes every day for the last couple of weeks is already beginning to make a difference. I feel like I can walk for longer and it sets me up well for the rest of the day. I highly recommend it. It's really easy. I can walk when and where I want to. If I can do this then others can too."
More than 50,000 have already downloaded the app, download it from http://po.st/Active10_Worcestershire
Sport England conducted the Active People Survey in 2015, which showed more than 25% of adults in Worcestershire are not getting enough exercise. Public Health England recommends adults aged 19-64 should do a minimum of 150 minutes of brisk walking every week.