Tour Series returning to Redditch

ts Published Friday, 24th February 2017

On Tuesday 9 May 2017, the UK’s favourite cycle race series comes back to Redditch.

For one day only, Redditch Town Centre turns into a pro racing circuit with famous cyclists taking to the streets, all aiming to win the first round of the Tour Series.

Previous winners have included Olympic Gold Medallist Laura Trott and this year promises to be another amazing spectacle.

Worcestershire County Council alongside partners at Redditch Borough Council are excited to bring the Tour Series back to Redditch for the sixth year, with the added excitement of being the first round. Spectators will not only be able to enjoy the main Tour Series event but are also hosting a special Pro Time Trial, as well as the usual community and business races. With events and activities throughout the town there really is something for all the family.

This year, there is also the opportunity to put your business right at the heart of it, with one of the specially tailored sponsorship packages.

This is a unique opportunity to put your company’s name in front of an audience of millions with a range of sponsorship packages from Gold Sponsor to Affiliate Sponsor starting at just £1,000. As well as hospitality tickets for just £55 per person. It’s another way Worcestershire's businesses and organisations can proudly support their local community – indeed, it can even form part of their businesses corporate social responsibilities.

Councillor Ken Pollock, Cabinet member with responsibility for Economy, Skills and Infrastructure said: "We are so pleased to be bringing the Tour Series back to the County for the sixth year. The event has really been embraced by Redditch and we have seen visitor numbers grow year on year as well as seeing great economic benefits to the local area.

"The event is a great show case for the County, increasing tourism, supporting local business and increasing community interest in cycling – another great example of World Class Worcestershire being Open for Business."

Cllr Bill Hartnett, Leader of Redditch Borough Council, said: “This is a great event for Redditch and I’m pleased that we are hosting it again. I have been working on securing its return almost since the last bike crossed the line last May and I am particularly happy to see even more community involvement now, with local businesses invited to join in the fun.

“You only have to see the crowds that flock to the town when it’s on to understand the excitement and opportunities it brings for a lot of people.”

For more information and to discuss your bespoke sponsorship package options, please speak to: Lorna Jeynes at or call 01905 843493.