CHECKLIST 6.A – IDENTIFYING KEY MESSAGES

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This checklist will help you to identify what your results have told you:

Think about the following questions:-

The overall picture

  What are the main findings?
  Are people satisfied / dissatisfied?
  What are the areas on which there is a majority consensus?
  Where do views and opinions differ?

Are views consistent

  What does the sub group analysis show?

Strengths and Weaknesses

  Do we have any clear messages?

What are the publics priorities

  How are we doing on each of these?
  What can we do to meet these?
  What can we do little about?

User expectations

  How are we doing against these?
  How can we improve?
  What can we do little about?

Our expectations

  Which results did we expect?
  Which results are a surprise?

Benchmarking

  Can we benchmark these results against other Council services?
  Can we benchmark these results against other Authorities?

Can we identify any trends

  Any upward trends?
  Any downward trends?
  Any results that have stayed the same?

Can we identify trends from elsewhere

  Can we compare results with others who have asked the same questions / used the same methods?
  Are we moving in the same direction as national trends?

What is the current climate

  Are ratings rising / falling in general

Adapted from MORI – Feeling the Pulse 2.