Evesham High Street Enhancement Project

This scheme was completed in 2010.

Why were the works carried out?

The scheme aimed to enhance the historic Evesham High Street, by improving the quality of the streetscape to improve its attractiveness as a focal point of the town centre.

• Enhance the vitality of this important shopping location.
• Improve business viability and sustainability.
• Increase overall retail yield.
• Enhance visual shopping environment.

How was the scheme financed?

• £750,000 contributed by Worcestershire County Council from its Local Transport Plan 2 funds.
• £500,000 contributed by Advantage West Midlands, the Regional Development Agency.
• £600,000 contributed by Wychavon District Council.
• £102,000 secured from developers as part of planning consents in the area.

What has been achieved?

• A pedestrian friendly environment with widened footways and improved crossing opportunities. This has promoted greater pedestrian footfall throughout the area and improved economic activity, which was essential for businesses along the High Street.
• Reduced traffic speeds throughout the High Street area, whilst maintaining a steadier flow of traffic to help to alleviate stop-start congestion and the pollution caused by this. 
• Improved and rationalised car parking, loading bays, taxi ranks and bus stops.
• Opportunities to redevelop adjoining previously developed land, creating potential for further business investment and consolidating the town centre as a major employment location.
• Mitigation measures to alleviate the impact of the bus interchange and an awkward u-turn arrangement in the High Street and the associated improvements to the traffic signal timings at Swan Lane/Avon Street Junction.

Then and now

Evesham High Street Before

Evesham High Street After