The Active People Survey
The Active People Survey is the largest ever survey of sport and
active recreation to be undertaken in Europe. It is a telephone
survey of 363,724 adults in England (aged 16 plus) and is unique in
providing reliable statistics on participation in sport and active
recreation for all 354 Local Authorities in England (a minimum of
1,000 interviews were completed in every Local Authority in
England). The Active People Survey, conducted by Ipsos MORI on
behalf of Sport England, started on the 15th October 2005 and was
completed on 16th October 2006. The sample was evenly divided over
each month and spread across the whole year for each local
authority to ensure the results are not biased by variations
associated with different seasons.
The survey provides by far the largest sample size ever
established for a sport and recreation survey and will allow levels
of detailed analysis previously unavailable. It identifies how
participation varies from place to place and between different
groups in the population. The survey also measures; the proportion
of the adult population that volunteer in sport on a weekly basis,
club membership, involvement in organised sport/competition,
receipt of tuition or coaching, and overall satisfaction with
levels of sporting provision in the local community. The
questionnaire was designed to enable analysis of the findings by a
broad range of demographic information, such as gender, social
class, ethnicity, household structure, age and disability.
A Worcestershire Profile of the Active
People Survey Results has been produced for the 2005/06 results
and it includes headline results broken down by District and
compared to County, Regional and National figures.
More information regarding the survey can be found on the
For more information please contact Chris Baker,
Principal Research Officer, on 01905 768333 or e-mail
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This page was last reviewed 27 July 2011 at 16:12.
The page is next due for review 22 January 2013.