Bromsgrove Town Centre Regeneration Programme

The Bromsgrove Town Centre Regeneration Programme is a backed by a public sector partnership of Worcestershire County Council, Bromsgrove District Council, Worcestershire Primary Care Trust, Herefordshire and Worcestershire Fire and Rescue Service and West Mercia Constabulary.

Our mission is The regeneration and revitalisation of the town centre of Bromsgrove.

Our vision for Bromsgrove is An attractive & vibrant town centre at the heart of a thriving market town.

The regeneration programme covers a wide range of work streams and actions that include statutory planning frameworks (The Area Action Plan), building of new public buildings, private developments, the refurbishment of the high street and pedestrian areas of the town centre, highway works, economic development initiatives, community involvement programmes, marketing of the town, other activities to do with themes such as; transport; health and well-being; young people; better environment etc. 

All of these activities, communications, works, developments & soft projects have their own interdependencies and simultaneous timetables.  Many of the key points in the programme have already been identified although not all of the actions, activities, work streams and discrete projects within the overall regeneration programme are ready to be defined in detail at this stage.  This will be done by appraisal, studies and surveys as the programme progresses.

Effective programme and project management, strong partnership working and community engagement are all fundamental to the success of the regeneration programme the intention of which is to realise 4 strategic aims.

Strategic Aims

The key strategic aims for regenerating and revitalising the town centre are:  A new revitalised town centre environment, including:

• Upgrading the public realm and resurfacing & refurbishing the High Street.
• Preserving & enhancing the Conservation Area's character & appearance.
• Wherever viable renovating, refurbishing, rejuvenating or redecorating the Town Centre's historic buildings.

 A thriving and more diverse economy, including:

• An improved Retail Offer with the development of new stores; a major new supermarket and redevelopment of the market hall site
• An expanded and varied Evening Economy
• New town centre housing and offices

 New multi-agency public service facilities including:

• New Public Toilets
• New Health Centre
• New Police Station & Fire Station
• New Library / Contact Centre (Hub)
• New Joint County & District Administrative Quarter
• New Leisure Centre
• Review of facilities in the Recreation Road area

 An improved Transport Infrastructure, including;

• Reviewing requirements for modernising the transport infrastructure
• A review of car parking requirements in the town centre
• Re-engineering of road junctions and traffic flows
• Improved pavements, footpaths and cycle routes
• New or upgraded bus station         
• Links to the New Railway Station                                              

The Bromsgrove Town Centre Regeneration Programme is therefore intended to link these various aims and coordinate their resolution. This will be done across a partnership of different public sector bodies and in conjunction with the community and third sector organisations as well as private sector businesses.