Bromsgrove Town Centre Regeneration
Programme
The Bromsgrove Town Centre Regeneration Programme is a backed by
a public sector partnership of Worcestershire County Council,
Bromsgrove District Council, Worcestershire Primary Care Trust,
Herefordshire and Worcestershire Fire and Rescue Service and West
Mercia Constabulary.
Our mission is:

- The regeneration and revitalisation of the town centre of
Bromsgrove.
Our vision for Bromsgrove is:
- An attractive & vibrant town centre at the heart of a
thriving market town.
The regeneration programme covers a wide range of work streams
and actions that include statutory planning frameworks (The Area
Action Plan), building of new public buildings, private
developments, the refurbishment of the high street and pedestrian
areas of the town centre, highway works, economic development
initiatives, community involvement programmes, marketing of the
town, other activities to do with themes such as; transport; health
and well-being; young people; better environment etc.
All of these activities, communications, works, developments
& soft projects have their own interdependencies and
simultaneous timetables. Many of the key points in the
programme have already been identified although not all of the
actions, activities, work streams and discrete projects within the
overall regeneration programme are ready to be defined in detail at
this stage. This will be done by appraisal, studies and
surveys as the programme progresses.
Strategic Aims
The key strategic aims for regenerating and revitalising the
town centre are:
- A new revitalised town centre environment,
including:
- Upgrading the public realm and resurfacing & refurbishing
the High Street.
- Preserving & enhancing the Conservation Area's character
& appearance.
- Wherever viable renovating, refurbishing, rejuvenating or
redecorating the Town Centre's historic buildings.
- A thriving and more diverse economy, including:
- An improved Retail Offer with the development of new stores; a
major new supermarket and redevelopment of the market hall
site
- An expanded and varied Evening Economy
- New town centre housing and offices
- New multi-agency public service facilities
including:

- New Health Centre
- New Police Station & Fire Station
- New Library / Contact Centre (Hub)
- New Joint County & District Administrative Quarter
- New Leisure Centre
- Review of facilities in the Recreation Road area
- An improved Transport Infrastructure, including;
- Reviewing requirements for modernising the transport
infrastructure
- A review of car parking requirements in the town centre
- Re-engineering of road junctions and traffic flows
- Improved pavements, footpaths and cycle routes
- New or Upgraded Bus
Station

- Links to the New Railway
Station
The Bromsgrove Town Centre Regeneration Programme is therefore
intended to link these various aims and coordinate their
resolution. This will be done across a partnership of
different public sector bodies and in conjunction with the
community and third sector organisations as well as private sector
businesses.