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Pershore businesses LFHW

Pershore businesses make Love Food Hate Waste campaign a success

Love Food Hate WasteWorcestershire County Council's Waste Prevention Team is thanking shops, businesses, community organisations and residents in Pershore for their support in spreading the Love Food Hate Waste message.

Businesses across the town have offered their backing to the campaign which offers advice and practical ideas to help local people reduce the amount of food waste that they create and save themselves some money.

The Waste Prevention Team, along with students from the University of Worcester, have enlisted the help of around ninety shops and businesses, who are offering unique ways of supporting the campaign through putting up posters and window displays and hosting Love Food Hate Waste events.

Councillor Anthony Blagg, Cabinet Member with responsibility for the Environment and Waste said: “We are thrilled with the success of the Love Food Hate Waste Campaign and all of the engagement activities that have been carried out over the past couple of months with local businesses and residents of Pershore."

Viktoria Salisbury, Senior Waste Prevention Officer said: ""Reducing food waste is a major issue. We throw away 7.2 million tonnes of food and drink each year in the UK, most of this is perfectly edible food that could have been eaten if it had been better managed - it’s not just peelings and bones!"

"It's not only about good food going to waste either; wasting food costs the average family with children around £680 a year, or £50 a month".

"I am really pleased with the support of the local community in Pershore. Hopefully we have given residents a few handy tips to help reduce the amount of food waste they produce, which they can share with friends, family and work colleagues".

There is still time to get involved in the campaign which runs until the end of April. Any businesses or community groups that would like to be involved are invited to contact the Waste Prevention Team on 01905 766883 or via

For more information about the Pershore campaign can be found by visiting

For more information and recipe ideas to help you reduce food waste, log on to

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This page was last reviewed 26 March 2012 at 10:57.
The page is next due for review 22 September 2013.