Worcestershire welcomes best breastfeeding
Worcestershire County Council's Children's
Centre Team in conjunction with NHS Worcestershire is helping to
break down stereotypes and social stigma around breastfeeding
through an innovative competition.
The competition is open to all key stage 3 and
4 pupils attending a Worcestershire school and requires them to
design a logo showing that breastfeeding is welcome where the logo
is displayed. The logo itself will allow mothers to feel
comfortable breastfeeding when they are in public areas, whilst the
competition will allow young people to really think about the
subject, realise it is perfectly natural and become more
comfortable with the concept themselves.
Breastfeeding is recommended for babies up to
the age of 6 months and continued alongside other foods until the
second year of life. It can also help reduce the risk of babies
developing infections and mothers who breastfeed can reduce their
risk of developing breast and ovarian cancer.
Anthea Griffiths, Worcestershire
County Council's Breastfeeding Coordinator, said: "We are
hoping this competition will give Worcestershire's young people an
opportunity to face up to the reality of breastfeeding and
breakdown the social stereotypes which are associated with it. We
hope that when mothers see the logo it will put them at ease and
reduce the embarrassment that some feel when breastfeeding. If
commercial premises support this scheme it will make a real
difference to mothers across the county."
The competition is open until April 21, 2010
and the prize for the winning entry is a £50 Argos gift voucher.
The judges will be looking for a simple, bright, eye-catching
design, without photographic material or text, which will stand out
in shop windows and can be easily reproduced.
Following the judging process the design will
be launched on June 24 at a Picnic in the Park held at The
Countryside Centre in Worcester as part of National Breastfeeding
Week. The winning logo will be displayed in commercial premises
across Worcestershire who meet minimum requirements to support
For an entry form or more information about
the importance of breastfeeding contact Anthea Griffiths on
or Penny Turton on firstname.lastname@example.org
or call 01905 733 863
This page was last reviewed 24 March 2010 at 15:55.
The page is next due for review 20 September 2011.