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Worcestershire welcomes best breastfeeding logo

Worcestershire County Council's Children's Centre Team in conjunction with NHS Worcestershire is helping to break down stereotypes and social stigma around breastfeeding through an innovative competition.

The competition is open to all key stage 3 and 4 pupils attending a Worcestershire school and requires them to design a logo showing that breastfeeding is welcome where the logo is displayed. The logo itself will allow mothers to feel comfortable breastfeeding when they are in public areas, whilst the competition will allow young people to really think about the subject, realise it is perfectly natural and become more comfortable with the concept themselves.

Breastfeeding is recommended for babies up to the age of 6 months and continued alongside other foods until the second year of life. It can also help reduce the risk of babies developing infections and mothers who breastfeed can reduce their risk of developing breast and ovarian cancer.

Anthea Griffiths, Worcestershire County Council's Breastfeeding Coordinator, said: "We are hoping this competition will give Worcestershire's young people an opportunity to face up to the reality of breastfeeding and breakdown the social stereotypes which are associated with it. We hope that when mothers see the logo it will put them at ease and reduce the embarrassment that some feel when breastfeeding. If commercial premises support this scheme it will make a real difference to mothers across the county."

The competition is open until April 21, 2010 and the prize for the winning entry is a £50 Argos gift voucher. The judges will be looking for a simple, bright, eye-catching design, without photographic material or text, which will stand out in shop windows and can be easily reproduced.

Following the judging process the design will be launched on June 24 at a Picnic in the Park held at The Countryside Centre in Worcester as part of National Breastfeeding Week. The winning logo will be displayed in commercial premises across Worcestershire who meet minimum requirements to support Breastfeeding.

For an entry form or more information about the importance of breastfeeding contact Anthea Griffiths on agriffiths3@worcestershire.gov.uk or Penny Turton on penny.turton@worcestershire.nhs.uk or call 01905 733 863

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This page was last reviewed 24 March 2010 at 15:55.
The page is next due for review 20 September 2011.