Branding & Corporate Identity
Worcestershire
County Council has a unique brand with values that connect all
of its services together, creating a single identity
accessible to everyone, irrespective of race, gender, age,
sexuality, religion or disability.
The Worcestershire
County Council Brand Book is the document that
explains how we present ourselves.
All of our services share specific values that the council
represents:
Quality
Providing the very best services we can within the resources we
are given.
Innovation
Ensuring that we are innovative and use appropriate technology
wherever possible.
Sustainability
Behaving sustainably in everything we do.
Approachability
We are a customer-focussed council. We listen, respond and
always look for opportunities to change and improve our
services.
Our Brand
Book outlines the most important aspects of our branding
and identity and how we represent them.
Any queries about branding and corporate identity should be sent
to the Marketing &
Communications Unit, who will be happy to help.
