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County Council Confirms Bid For £5Million Of Government Funding For Link Road Plan In Kidderminster


Article created on 19th February 2013

Worcestershire County Council is to bid to Central Government for £5million worth of funding in an effort to turn plans for the second phase of the Hoobrook link road into reality.

Local authorities have been invited to apply for a share of the £170 million Local Pinch Point Fund, that's designed to remove bottlenecks on highways and support economic growth.

The fund will support improvements that have an immediate impact on growth with an emphasis on schemes being delivered as quickly as is possible – funding will be available to projects planned for completion by March 2015.

Proposals for Phase Two of the Hoobrook Link road will connect the A451 Stourport Road to the A442 Worcester Road – reducing congestion in the area, by offering motorists a second option when travelling across Kidderminster as it cuts out the need to travel through the town centre.

The scheme will improve access to the motorway network and link the two major employment corridors in the town, which will have major benefits for existing businesses and make the area a more attractive place for investment.

The County Council has been working closely with Wyre Forest District Council for some time to draw up proposals and a funding bid is to be submitted later this month (February).

Cllr Simon Geraghty, County Council Deputy leader and Cabinet Member for Economy and Infrastructure, said: "Ensuring our area remains 'Open for Business' is a key priority for the authority and this opportunity to bid for funding is something we won't be turning down.

"The second phase of the Hoobrook Link road is vitally important not only to Kidderminster, but to Worcestershire as a whole, as it would reduce congestion and boost the local economy. We'll certianly be doing all we can to secure the funding."

Cllr John Campion, Leader of Wyre Forest District Council and Worcestershire County Council Cabinet Member with Responsibility for Localism and Communities, added ''Pinch Point funding will give us an excellent opportunity to tackle the traffic congestion that currently exists, unlocking capacity on the transport network and opportunities for regeneration.

''This is essential to bring forward development and accelerate the economic growth prospects of the District.  This is a priority scheme for both the County and District Councils and we will be doing everything possible to ensure that this bid is successful."


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Worcestershire County Council, County Hall, Spetchley Road, Worcester, WR5 2NP Business Central - County Hall, Spetchley Road, Worcester, WR5 2NP - Directions to Council Offices
Map of Worcestershire Worcestershire County Council Wychavon District Council Wyre Forest District Council Redditch Borough Council Worcester City Council Bromsgrove District Council Malvern District Council
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